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SHOP EAST DANE
Monday 19 May 2014
Shopbop X Bornfree ft. Versace, Prada, Stella McCartney, Marni, Marchesa + More
Shopbop X Bornfree and 22 of the world's most influential women designers create the ultimate collection for a cause.
Shop the collection here:
Behind the Collection:
Shopbop joined forces with
Born Free
, (led by John Megrue), Anna Wintour and Diane von Furstenberg in conjunction with Amazon Fashion, MAC AIDS Fund and 22 leading women in fashion, in an effort to raise awareness and support for
the elimination of
mother-to-child HIV transmission
. The 22 top designers who have contributed to the collection are mothers themselves and therefore, strongly connected to this initiative.
Key points about the Born Free cause:
Born Free is a private sector-led initiative with the sole objective of ending mother-to-child HIV transmission by
December 31, 2015.
One pill a day saves a child from HIV; elimination is possible!
What is special about the Collection?
The entire collection, including clothing and accessories for women and children, is based on prints from Wangechi Mutu, a celebrated Kenyan-born New York-based visual artist. This collection includes around 50 items, with most items under $250. It is limited edition – when it sells out, it is gone!
Click here! To shop the collection and make a difference!
-The Prep Guy
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